Clik here to view.
Bomberger’s Distillery
Here’s a little sneak peak at an upcoming release for Bomberger’s Distillery, of Lancaster, Pennsylvania. This name dates back to some of the oldest distilling in the New World and a site that was...
View ArticleClik here to view.
Digital Render VS Photograph – Woodinville White Dog Whiskey
Here’s a little look behind the scenes to show you how a digital comp (3D render) is the best possible way to show design concepts for review and approval. (If you’d rather skip the process and just...
View ArticleClik here to view.
Best Booze Books of 2014
I don’t make it my business to review books, but the last 12 months or so have yielded some really good ones. These are the three best that happened to cross my desk. Well-written, well-researched,...
View ArticleClik here to view.
Barrel Tasting with Woodinville Whiskey Co.
I had the distinct honor and pleasure to join the owners/distillers of Woodinville Whiskey Company on their bi-annual trip over the Cascades, to their rickhouses in Grant County, Washington – located...
View ArticleClik here to view.
Rough Sketch VS Illustration
A sketch of the Woodinville Whiskey Co. Distillery: I don’t want to get too caught up in semantics, but this is a point worth elucidating, as it frequently causes much confusion while discussing art....
View ArticleClik here to view.
California Courage Vodka
This is just a sneak peek at something coming soon. Public launch coming in June 2015. Update: More photos in the portfolio.
View ArticleClik here to view.
Behind the Scenes: Blood Oath Bourbon Press kit Design Process
I sometimes enjoy sharing this sort of behind-the-scenes imagery as it can help give a view into the process of creating something multi-dimensional like the Blood Oath Kentucky Straight Bourbon PR...
View ArticleClik here to view.
Materials & Processes
I frequently find myself trying to explain how much depth, dimension, texture and sexy tactile-appeal a real, printed label will have – particularly in comparison with the flat, cold digital files I’m...
View ArticleClik here to view.
His Royal Highness Prince Charles, Duke of Rothesay Enjoys the Laphroaig 15-year
Every now and then I find a photo of someone presenting my packaging design work to royalty. Well, just this once, actually. But it’s sure to happen again any day now. He’s there because of the Royal...
View ArticleClik here to view.
Details.
As Rod Stewart once said, every picture tells a story, don’t it? This picture tells of an unlikely combination of reflective gold foil and rough, post-consumer, recycled kraft. The resulting textures...
View ArticleClik here to view.
Visit to the Patrón Hacienda & Distillery
Mexico is home to many of my favorite places on earth. I’ve been to both coasts, the North, the South, the central mountains and the capitol city among other remote corners and I can never get enough....
View ArticleClik here to view.
I strive for Imperfection
Truly, I work very hard to make sure the packaging that I create isn’t too perfect. I was in the studio after hours, shooting these George Dickel photos. I was getting in there really tight with the...
View ArticleClik here to view.
Uncle Frank’s Apple Juice
I spend pretty much all day, every working day thinking about whiskey brands. And as a whiskey drinker, I spend a fair bit of my free time time thinking about what’s inside the bottle too. Here’s a...
View ArticleClik here to view.
George Washington’s Rye Whiskey
Updated labels for George Washington’s Rye Whiskey, produced at his original distillery site, using the same recipe as it was made from in 1797. Visit MountVernon.org for more fascinating information...
View ArticleClik here to view.
Label Application Techniques & Equipment
I work with small, independent distillers who apply labels by hand and large, international-scale producers with fully-automated bottling lines. The implications vary greatly for what’s possible and...
View ArticleClik here to view.
How to Fit Labels to Tapered Glass Bottles
A label which is applied to a tapered bottle has to be specially designed to wrap around the tapered glass, otherwise it will appear distorted and curve upward at the sides, like a smile. And vertical...
View ArticleClik here to view.
Antique Back Bar Whiskey Bottles – Designs in Enamel
Aged whiskey was originally sold by the barrel (not by the bottle), to saloons, druggists and other distributors who would dispatch it to their customers one bottle or jug at a time, unlabeled, much...
View ArticleClik here to view.
Specially-Finished Whiskey Classification & Labeling Requirements According...
I’ve been meaning to write something up about this for time, but I never get around to it. However this morning, I saw an article by Eric Zandona with regard to a dialogue between the ADI and the TTB...
View ArticleClik here to view.
George Washington’s Rum
Here’s another one lost to the sands of time – well, it’s from early 2018, which feels like an eternity ago. I never posted it because I wasn’t quite done photographing it. And that was almost two...
View ArticleClik here to view.
Article 2
As a young designer, I started in the print world. Everything I did was eventually rendered in paper. I liked that. At my first job, my desk was no more than 20 feet away from a Heidelberg printing...
View Article
